Vote "No" on GMOs
This Australian ad urging people to vote no on the use of GMOs is brief and effective. It exposes
an unpleasant reality and confirms through the use of logos and pathos, what so many people fear about GMOs, that they have negative health effects.
This ad uses logos to engage the audience. The picture of these tumor ridden lab rats is like a dirty secret being unveiled. How can one deny that GMOs are bad for the health of the body when they are looking at the nightmarish results of GMO use on the bodies of these lab rats?
In addition to using logos to provide visual evidence supporting the argument against the use of GMOs, these pictures use pathos to sway the audience by evoking an immediate fear response and tapping into the self preservation instinct. It shows that we cannot control how consuming these GMOs is going to affect us, and that harm is inevitable unless we do everything we can to keep the GMO foods away from us and our loved ones. Who here seeing this ad can turn away feeling comfortable buying food laced with GMOs? I cannot look away and think that it probably isn’t a threat to me. Pathos is not only used to stimulate peoples’ fear response and instinct for self preservation, it it used to call forth empathy. It is painful to see innocent creatures suffering, and even more painful to imagine a loved one suffering. The thought of feeding GMO food to the people you care about, and even the pets that you care for is terrifying. The problem is real.
This ad is attempting to presuade people to act. If I were a voter in Australia and had seen this ad, I would certainly vote no on GMO’s.
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